As with any industry, the field of law is always changing, adapting, and evolving with the world around it. Naturally, the market for legal services changes with the industry, as does the way in which people approach the attorney selection process. When I first began practicing law, attorney advertising was non-existent—in fact, it was prohibited—and lawyers relied strictly on reputation and word-of-mouth to attract new business. However, the US Supreme Court lifted the advertising ban in its 1977 opinion Bates v. State Bar of Arizona, and the advent of legal marketing transformed law into a highly competitive business. Market share can now be bought where it once had to be earned, and since the Bates decision, legal advertising has grown to become a billion-dollar industry.
Today, the market is saturated with personal injury attorneys, and everywhere you look you see their faces—on a billboard or the side of a bus, or perhaps on TV or your web browser. Now and again, you might even see my face among the sea of others’. But at the end of the day, word-of-mouth and referrals from past and current clients, friends, neighbors, and other attorneys remain the life force of Mike Kelly Law Group. The vast majority of our clients came to us based on a personal recommendation, which is the highest form of compliment.
The MKLG team understands and appreciates that when someone refers another to our firm, the quality of the services rendered does not only reflect on our business; it reflects on the person making the recommendation. Client referrals are an extension of trust, and every day I am humbled by, and immensely grateful for, the amount of confidence that so many of you have placed in the Mike Kelly Law Group. We thank you for helping us help others, and we remain committed to maintaining your trust by providing only the best legal services to each and every one of our clients.
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